Speed can kill your website conversions
A study by Akamai, a leading Content Delivery Network (CDN), revealed that visitors have increasingly demanding expectations when it comes to website speed. This study shows that two seconds is the new expected average load time for a website, and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site. While online shoppers may be more demanding than the average user, this study clearly indicates that website visitors expect the sites that they visit to load fast. If your website takes too long to load, visitors will abandon your site in search for information elsewhere. That means that your website's speed could be the difference between a new customer and a sale for your competition.
For those of you who are not familiar with Tragic, we will start with a little background to help illuminate why taking the leap to invest in our own inbound marketing was such a big one for our small organization.
The importance of content marketing has never been more important. 67% of the buyer’s journey is now done digitally, which means that empowering your marketing team to make great content is more important now than ever. Making sure that your your content is found by your potential customers throughout their buyer’s journey is key to driving leads and increasing conversions.
You’ve invested a lot of time and effort into getting prospective customers to your website. You’ve spent hours crafting killer content with high ranking keywords, and more users are finding your website than ever before. So now that they’ve found you, how do you get them to stick around? Users can be encouraged to stay on your site longer by creating a sharp and easy-to-navigate site design that is optimized for your specific target market. When you provide an overall positive user experience, users will stay on your site longer.
Last Friday, May 6th, Tragic Media exhibited at Interactive Day: the West Coast's premier digital marketing and technology event. With over 1,000 attendees, Tragic Media had the opportunity to meet with some of San Diego’s top players, ranging from local marketing professionals to advertising agencies to upcoming start-ups. The conference offered tons of great insights to the tech industry trends with speaking sessions by Moz's Ronell Smith & Qualcomm's Dan Novak.
The saying "Content is King" is more true now than ever before. Content is one of the most important parts of any website. It drives visitors to your site, educates them, and is the determining factor for how many visitors convert to leads. Content also attracts search engines and helps them to determine where your website belongs among all of the other sites online.
Content when not used properly can also be your biggest enemy. If the content is too cluttered or unclear, or if it holds no value to your visitors they will quickly leave to look elsewhere. Below are 4 best practices for creating successful website content to keep visitors on your site longer:
After months of meetings and hard work your new website is finally live, congratulations! But don't celebrate for too long as the hard work has just begun. Building a great website is just the first step to increasing your traffic and ultimately your sales. Your new site won't be so great if nobody visits it. An optimized website will attract the right visitors, educate them, and convince them to convert; whether that is by buying a product, signing up for an event, or submitting a contact form. Implementing an inbound marketing strategy is essential for anybody that wants to increase their sales and grow their website traffic.
Drupal is the world's most used enterprise web content management system, and for good reasons. Drupal is extremely customizable, and has the ability to grow and adapt to the changing needs of your business. While platforms like WordPress can offer a quick solution for your company's website needs, they also restrict the possibilities of customization and future scalability. Below are some of Drupal 8's features designed to create interactive and unique website experiences for brands in all industries:
Lets face it, the internet is chock full of horrible websites. Many sites still lack a responsive design, have a poor user interface, are confusing to navigate, and/or have poorly built functionality that has not been properly tested. So when you do stumble upon a great website it makes the experience all the sweeter. But how is a great website created? What separates a great website from just an average one?
A great website is created when an expert team of specialized web professionals work closely together to plan, design, and architect an engaging online experience. Below are some of the key factors involved in building a great website:
E-commerce has continued to evolve dramatically over the past decade. While much of that evolution was focused on security and usability, there has also been major improvements in making e-commerce more affordable and easier to use for businesses of all sizes. We have come a long way from Yahoo Storefronts of yesteryear, today's new e-commerce platforms are being introduced at a rapid rate, each one boasting to be easier to use and more scalable than its competitors.