You’ve invested a lot of time and effort into getting prospective customers to your website. You’ve spent hours crafting killer content with high ranking keywords, and more users are finding your website than ever before. So now that they’ve found you, how do you get them to stick around? Users can be encouraged to stay on your site longer by creating a sharp and easy-to-navigate site design that is optimized for your specific target market. When you provide an overall positive user experience, users will stay on your site longer.
The saying "Content is King" is more true now than ever before. Content is one of the most important parts of any website. It drives visitors to your site, educates them, and is the determining factor for how many visitors convert to leads. Content also attracts search engines and helps them to determine where your website belongs among all of the other sites online.
After months of meetings and hard work your new website is finally live, congratulations! But don't celebrate for too long as the hard work has just begun. Building a great website is just the first step to increasing your traffic and ultimately your sales. Your new site won't be so great if nobody visits it. An optimized website will attract the right visitors, educate them, and convince them to convert; whether that is by buying a product, signing up for an event, or submitting a contact form.
Lets face it, the internet is chock full of horrible websites. Many sites still lack a responsive design, have a poor user interface, are confusing to navigate, and/or have poorly built functionality that has not been properly tested. So when you do stumble upon a great website it makes the experience all the sweeter. But how is a great website created? What separates a great website from just an average one?
Tragic Media has been working professionally with WordPress for over a decade. Unlike other agencies that specialize in a single platform, our philosophy has always been to have several in-house experts for the different platforms that we work with. This allows us to always recommend the best solution for our clients; rather than simply trying to sell them on the system that we are most familiar with. Over the many years of working with WordPress we have become big fans of the platform, when it is used for its intended purpose.
As the web continues to evolve, managing a website is becoming more complicated than ever. Beyond the constant rush to get marketing campaigns aligned and fresh website content produced, is the often overlooked aspect of website health. Your website health is an external measure of your websites' speed, security, search ranking, and overall site experience. Below we have outlined 5 tips for measuring and optimizing your website health and security.
2016 is bursting with new platform releases including Drupal 8, Angular 2, and the much anticipated Magento 2.0. Magento is an open-source e-commerce platform built to provide its customers with a flexible, enterprise-level commerce solution. Major version releases for any type of software are always met with trepidation whether the release is of a favorite OS or a website CMS. Post-release issues and bugs are inevitable, especially when dealing with community-driven platforms.
Unless you have an extremely large budget to hire a large full service digital agency, you will be looking for a smaller, more cost effective solution for your website, store, or application development. Trying to find and vet a digital agency that is cost effective but that still produces quality work can be a very daunting task, especially for those that work outside of the web industry. Unless your company is in a major metropolitan area that has a large hub of web companies, chances are you are going to be searching for and vetting a remote company.
With the shock of Google's Mobilegedon finally starting to sink in, more and more business owners are understanding the importance of making their websites responsive. Unfortunately, many of them are only focused on their search ranking and are not seeing the bigger picture. Making your website responsive is important, but just because your website 'responds' does not mean that your website is mobile friendly.