Speed can kill your website conversions
A study by Akamai, a leading Content Delivery Network (CDN), revealed that visitors have increasingly demanding expectations when it comes to website speed. This study shows that two seconds is the new expected average load time for a website, and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site. While online shoppers may be more demanding than the average user, this study clearly indicates that website visitors expect the sites that they visit to load fast. If your website takes too long to load, visitors will abandon your site in search for information elsewhere. That means that your website's speed could be the difference between a new customer and a sale for your competition.
The importance of content marketing has never been more important. 67% of the buyer’s journey is now done digitally, which means that empowering your marketing team to make great content is more important now than ever. Making sure that your your content is found by your potential customers throughout their buyer’s journey is key to driving leads and increasing conversions.
Drupal is the world's most used enterprise web content management system, and for good reasons. Drupal is extremely customizable, and has the ability to grow and adapt to the changing needs of your business. While platforms like WordPress can offer a quick solution for your company's website needs, they also restrict the possibilities of customization and future scalability. Below are some of Drupal 8's features designed to create interactive and unique website experiences for brands in all industries:
E-commerce has continued to evolve dramatically over the past decade. While much of that evolution was focused on security and usability, there has also been major improvements in making e-commerce more affordable and easier to use for businesses of all sizes. We have come a long way from Yahoo Storefronts of yesteryear, today's new e-commerce platforms are being introduced at a rapid rate, each one boasting to be easier to use and more scalable than its competitors.
White Labs Inc. Pure Yeast and Fermentation
Global yeast producer/distributor based in San Diego, CA
Ugly E-Commerce - A Brief History
In the beginning, website were built with tables. Tables nested in tables on top of tables next to tables with even more tables! Using tables as the main markup structure of a webpage was a developer's defense against display inconsistencies across early web browsers. As the web evolved most content management systems (CMS) moved away from a tables in favor of more flexible and standards compliant markup structure. However most e-commerce systems took many years to follow suite. Back when Tragic first started working with e-commerce there were very low expectations for the front-end display and optimization of online shopping. Nearly all stores existed in a world of horribly nested tables that were unmanageable and very difficult to style. Even large brands that we worked with like TaylorMade adidas Golf, which used the Yahoo Store platform, had horrible management and development capabilities over their product display and checkout flow.
There is a common trend among small to medium-sized creative agencies to work solely with WordPress for all of their website projects. At Tragic Media we have worked with WordPress since version 2 and Drupal since version 5, so we have watched first-hand as both of these content management systems (CMS) have evolved into the robust platforms that they are today. We don't force our projects into one solution, instead when we begin a new website we start by examining all of the requirements for the site build as well as possible upgrades and additions that may be required in the future.
Some of the greatest improvements to the web are the tools that make it easy for anyone to easily share content with the world. There now are thousands of ways to publish on the Internet. As web developers it is our job to stay up-to-date with the best of them.
A Website Adventure With Hot Sauce
Dan Huss, one of our strategic partners approached us with an intriguing idea for a product. "I want to do a hot sauce of the month club, but I want to do it right." Dan is a hot sauce person. At Tragic Media, we're also hot sauce people. We both abide by the saying, "Is it food? If so, put hot sauce on it." It's a good match.