For those of you who are not familiar with Tragic, we will start with a little background to help illuminate why taking the leap to invest in our own inbound marketing was such a big one for our small organization.
The importance of content marketing has never been more important. 67% of the buyer’s journey is now done digitally, which means that empowering your marketing team to make great content is more important now than ever. Making sure that your your content is found by your potential customers throughout their buyer’s journey is key to driving leads and increasing conversions.
Last Friday, May 6th, Tragic Media exhibited at Interactive Day: the West Coast's premier digital marketing and technology event. With over 1,000 attendees, Tragic Media had the opportunity to meet with some of San Diego’s top players, ranging from local marketing professionals to advertising agencies to upcoming start-ups. The conference offered tons of great insights to the tech industry trends with speaking sessions by Moz's Ronell Smith & Qualcomm's Dan Novak.
The saying "Content is King" is more true now than ever before. Content is one of the most important parts of any website. It drives visitors to your site, educates them, and is the determining factor for how many visitors convert to leads. Content also attracts search engines and helps them to determine where your website belongs among all of the other sites online.
After months of meetings and hard work your new website is finally live, congratulations! But don't celebrate for too long as the hard work has just begun. Building a great website is just the first step to increasing your traffic and ultimately your sales. Your new site won't be so great if nobody visits it. An optimized website will attract the right visitors, educate them, and convince them to convert; whether that is by buying a product, signing up for an event, or submitting a contact form.