Speed can kill your website conversions
A study by Akamai, a leading Content Delivery Network (CDN), revealed that visitors have increasingly demanding expectations when it comes to website speed. This study shows that two seconds is the new expected average load time for a website, and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site. While online shoppers may be more demanding than the average user, this study clearly indicates that website visitors expect the sites that they visit to load fast. If your website takes too long to load, visitors will abandon your site in search for information elsewhere. That means that your website's speed could be the difference between a new customer and a sale for your competition.