Tips & Tricks
Speed can kill your website conversions
A study by Akamai, a leading Content Delivery Network (CDN), revealed that visitors have increasingly demanding expectations when it comes to website speed. This study shows that two seconds is the new expected average load time for a website, and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site. While online shoppers may be more demanding than the average user, this study clearly indicates that website visitors expect the sites that they visit to load fast. If your website takes too long to load, visitors will abandon your site in search for information elsewhere. That means that your website's speed could be the difference between a new customer and a sale for your competition.
You’ve invested a lot of time and effort into getting prospective customers to your website. You’ve spent hours crafting killer content with high ranking keywords, and more users are finding your website than ever before. So now that they’ve found you, how do you get them to stick around? Users can be encouraged to stay on your site longer by creating a sharp and easy-to-navigate site design that is optimized for your specific target market. When you provide an overall positive user experience, users will stay on your site longer.
The saying "Content is King" is more true now than ever before. Content is one of the most important parts of any website. It drives visitors to your site, educates them, and is the determining factor for how many visitors convert to leads. Content also attracts search engines and helps them to determine where your website belongs among all of the other sites online.
After months of meetings and hard work your new website is finally live, congratulations! But don't celebrate for too long as the hard work has just begun. Building a great website is just the first step to increasing your traffic and ultimately your sales. Your new site won't be so great if nobody visits it. An optimized website will attract the right visitors, educate them, and convince them to convert; whether that is by buying a product, signing up for an event, or submitting a contact form.