Speed can kill your website conversions
A study by Akamai, a leading Content Delivery Network (CDN), revealed that visitors have increasingly demanding expectations when it comes to website speed. This study shows that two seconds is the new expected average load time for a website, and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site. While online shoppers may be more demanding than the average user, this study clearly indicates that website visitors expect the sites that they visit to load fast. If your website takes too long to load, visitors will abandon your site in search for information elsewhere. That means that your website's speed could be the difference between a new customer and a sale for your competition.
Tragic Media has been working professionally with WordPress for over a decade. Unlike other agencies that specialize in a single platform, our philosophy has always been to have several in-house experts for the different platforms that we work with. This allows us to always recommend the best solution for our clients; rather than simply trying to sell them on the system that we are most familiar with. Over the many years of working with WordPress we have become big fans of the platform, when it is used for its intended purpose.
There is a common trend among small to medium-sized creative agencies to work solely with WordPress for all of their website projects. At Tragic Media we have worked with WordPress since version 2 and Drupal since version 5, so we have watched first-hand as both of these content management systems (CMS) have evolved into the robust platforms that they are today. We don't force our projects into one solution, instead when we begin a new website we start by examining all of the requirements for the site build as well as possible upgrades and additions that may be required in the future.
Some of the greatest improvements to the web are the tools that make it easy for anyone to easily share content with the world. There now are thousands of ways to publish on the Internet. As web developers it is our job to stay up-to-date with the best of them.