Unless you have an extremely large budget to hire a large full service digital agency, you will be looking for a smaller, more cost effective solution for your website, store, or application development. Trying to find and vet a digital agency that is cost effective but that still produces quality work can be a very daunting task, especially for those that work outside of the web industry. Unless your company is in a major metropolitan area that has a large hub of web companies, chances are you are going to be searching for and vetting a remote company. On top of that, the online medium means anyone can say they are anything and often agencies project similar presences and messages. So how do you find quality web companies?
With the shock of Google's Mobilegedon finally starting to sink in, more and more business owners are understanding the importance of making their websites responsive. Unfortunately, many of them are only focused on their search ranking and are not seeing the bigger picture. Making your website responsive is important, but just because your website 'responds' does not mean that your website is mobile friendly. A mobile friendly website has an optimized experience for its customers, making it easy for them to achieve their goals when viewing your website on any device.
The webmaster is dead.
Back in the day (circa late 90s early 2000s), a single webmaster could be knowledgeable enough to manage a company's entire web presence. A little server knowledge, some PHP, lots of HTML/CSS and a little Photoshop to bring it all home. But things change, industries evolve, and the web in particular is a fast moving industry.
White Labs Inc. Pure Yeast and Fermentation
Global yeast producer/distributor based in San Diego, CA
Ugly E-Commerce - A Brief History
In the beginning, website were built with tables. Tables nested in tables on top of tables next to tables with even more tables! Using tables as the main markup structure of a webpage was a developer's defense against display inconsistencies across early web browsers. As the web evolved most content management systems (CMS) moved away from a tables in favor of more flexible and standards compliant markup structure. However most e-commerce systems took many years to follow suite. Back when Tragic first started working with e-commerce there were very low expectations for the front-end display and optimization of online shopping. Nearly all stores existed in a world of horribly nested tables that were unmanageable and very difficult to style. Even large brands that we worked with like TaylorMade adidas Golf, which used the Yahoo Store platform, had horrible management and development capabilities over their product display and checkout flow.
There is a common trend among small to medium-sized creative agencies to work solely with WordPress for all of their website projects. At Tragic Media we have worked with WordPress since version 2 and Drupal since version 5, so we have watched first-hand as both of these content management systems (CMS) have evolved into the robust platforms that they are today. We don't force our projects into one solution, instead when we begin a new website we start by examining all of the requirements for the site build as well as possible upgrades and additions that may be required in the future. We compare the needs of the project to the content management and e-commerce systems that we are work with and choose the best system for the project.
Some of the greatest improvements to the web are the tools that make it easy for anyone to easily share content with the world. There now are thousands of ways to publish on the Internet. As web developers it is our job to stay up-to-date with the best of them.
These tools each have unique strengths and weaknesses. Meanwhile, our clients each have different needs and requirements for their businesses. Because of this, we work with several systems to avoid being stuck with one-size-fits-all solutions. We are experts at multiple web publishing platforms, which allows us to recommend and implement the best tool to accomplish our clients' specific functional requirements.
A Website Adventure With Hot Sauce
Dan Huss, one of our strategic partners approached us with an intriguing idea for a product. "I want to do a hot sauce of the month club, but I want to do it right." Dan is a hot sauce person. At Tragic Media, we're also hot sauce people. We both abide by the saying, "Is it food? If so, put hot sauce on it." It's a good match.
Hot sauce people love flavor. We also love variety, which is exactly why Dan invented the Hot Sauce Adventure club, to bring flavor and variety to hot sauce peoples' lives, completely hassle free. We were excited to help!
In the past few years the number of mobile device users going online has increased dramatically. This new change in web demographics has made it imperative to make one’s website cross-device compatible. The majority of websites on the web are at least viewable on mobile devices; however, the interface is rarely mobile optimized and often makes navigating web content frustrating, if not impossible for mobile users. To handle this new demographic of devices, two design philosophies began to emerge: Responsive Design and Adaptive Design.