Tragic Media has been working professionally with WordPress for over a decade. Unlike other agencies that specialize in a single platform, our philosophy has always been to have several in-house experts for the different platforms that we work with. This allows us to always recommend the best solution for our clients; rather than simply trying to sell them on the system that we are most familiar with. Over the many years of working with WordPress we have become big fans of the platform, when it is used for its intended purpose. WordPress was developed to be, and remains focused on, being an easy to use blogging system. While the platform has evolved tremendously through the years, it still continues to focus solely on blogging.
As the web continues to evolve, managing a website is becoming more complicated than ever. Beyond the constant rush to get marketing campaigns aligned and fresh website content produced, is the often overlooked aspect of website health. Your website health is an external measure of your websites' speed, security, search ranking, and overall site experience. Below we have outlined 5 tips for measuring and optimizing your website health and security.
Tragic Media recently launched a major responsive overhaul for one of our longest running clients, SportRx. SportRx is an online retailer of prescription eyewear working directly with major eyewear manufacturers to provide the best quality prescription sports eyewear available. Our contributions to their Magento e-commerce platform have helped them reach the top spot in their market space, and are now the largest online prescription eyewear retailer in the US.
2016 is bursting with new platform releases including Drupal 8, Angular 2, and the much anticipated Magento 2.0. Magento is an open-source e-commerce platform built to provide its customers with a flexible, enterprise-level commerce solution. Major version releases for any type of software are always met with trepidation whether the release is of a favorite OS or a website CMS. Post-release issues and bugs are inevitable, especially when dealing with community-driven platforms. With the recent release of Magento 2, many of our clients are asking what is new in the new version of Magento, and when do they need to worry about updating their store?
Unless you have an extremely large budget to hire a large full service digital agency, you will be looking for a smaller, more cost effective solution for your website, store, or application development. Trying to find and vet a digital agency that is cost effective but that still produces quality work can be a very daunting task, especially for those that work outside of the web industry. Unless your company is in a major metropolitan area that has a large hub of web companies, chances are you are going to be searching for and vetting a remote company. On top of that, the online medium means anyone can say they are anything and often agencies project similar presences and messages. So how do you find quality web companies?
With the shock of Google's Mobilegedon finally starting to sink in, more and more business owners are understanding the importance of making their websites responsive. Unfortunately, many of them are only focused on their search ranking and are not seeing the bigger picture. Making your website responsive is important, but just because your website 'responds' does not mean that your website is mobile friendly. A mobile friendly website has an optimized experience for its customers, making it easy for them to achieve their goals when viewing your website on any device.
The webmaster is dead.
Back in the day (circa late 90s early 2000s), a single webmaster could be knowledgeable enough to manage a company's entire web presence. A little server knowledge, some PHP, lots of HTML/CSS and a little Photoshop to bring it all home. But things change, industries evolve, and the web in particular is a fast moving industry.
White Labs Inc. Pure Yeast and Fermentation
Global yeast producer/distributor based in San Diego, CA
Ugly E-Commerce - A Brief History
In the beginning, website were built with tables. Tables nested in tables on top of tables next to tables with even more tables! Using tables as the main markup structure of a webpage was a developer's defense against display inconsistencies across early web browsers. As the web evolved most content management systems (CMS) moved away from a tables in favor of more flexible and standards compliant markup structure. However most e-commerce systems took many years to follow suite. Back when Tragic first started working with e-commerce there were very low expectations for the front-end display and optimization of online shopping. Nearly all stores existed in a world of horribly nested tables that were unmanageable and very difficult to style. Even large brands that we worked with like TaylorMade adidas Golf, which used the Yahoo Store platform, had horrible management and development capabilities over their product display and checkout flow.
There is a common trend among small to medium-sized creative agencies to work solely with WordPress for all of their website projects. At Tragic Media we have worked with WordPress since version 2 and Drupal since version 5, so we have watched first-hand as both of these content management systems (CMS) have evolved into the robust platforms that they are today. We don't force our projects into one solution, instead when we begin a new website we start by examining all of the requirements for the site build as well as possible upgrades and additions that may be required in the future. We compare the needs of the project to the content management and e-commerce systems that we are work with and choose the best system for the project.