Last Friday, May 6th, Tragic Media exhibited at Interactive Day: the West Coast's premier digital marketing and technology event. With over 1,000 attendees, Tragic Media had the opportunity to meet with some of San Diego’s top players, ranging from local marketing professionals to advertising agencies to upcoming start-ups. The conference offered tons of great insights to the tech industry trends with speaking sessions by Moz's Ronell Smith & Qualcomm's Dan Novak.
The saying "Content is King" is more true now than ever before. Content is one of the most important parts of any website. It drives visitors to your site, educates them, and is the determining factor for how many visitors convert to leads. Content also attracts search engines and helps them to determine where your website belongs among all of the other sites online.
Content when not used properly can also be your biggest enemy. If the content is too cluttered or unclear, or if it holds no value to your visitors they will quickly leave to look elsewhere. Below are 4 best practices for creating successful website content to keep visitors on your site longer:
After months of meetings and hard work your new website is finally live, congratulations! But don't celebrate for too long as the hard work has just begun. Building a great website is just the first step to increasing your traffic and ultimately your sales. Your new site won't be so great if nobody visits it. An optimized website will attract the right visitors, educate them, and convince them to convert; whether that is by buying a product, signing up for an event, or submitting a contact form. Implementing an inbound marketing strategy is essential for anybody that wants to increase their sales and grow their website traffic.
Drupal is the world's most used enterprise web content management system, and for good reasons. Drupal is extremely customizable, and has the ability to grow and adapt to the changing needs of your business. While platforms like WordPress can offer a quick solution for your company's website needs, they also restrict the possibilities of customization and future scalability. Below are some of Drupal 8's features designed to create interactive and unique website experiences for brands in all industries:
Lets face it, the internet is chock full of horrible websites. Many sites still lack a responsive design, have a poor user interface, are confusing to navigate, and/or have poorly built functionality that has not been properly tested. So when you do stumble upon a great website it makes the experience all the sweeter. But how is a great website created? What separates a great website from just an average one?
A great website is created when an expert team of specialized web professionals work closely together to plan, design, and architect an engaging online experience. Below are some of the key factors involved in building a great website:
E-commerce has continued to evolve dramatically over the past decade. While much of that evolution was focused on security and usability, there has also been major improvements in making e-commerce more affordable and easier to use for businesses of all sizes. We have come a long way from Yahoo Storefronts of yesteryear, today's new e-commerce platforms are being introduced at a rapid rate, each one boasting to be easier to use and more scalable than its competitors.
Tragic Media has been working professionally with WordPress for over a decade. Unlike other agencies that specialize in a single platform, our philosophy has always been to have several in-house experts for the different platforms that we work with. This allows us to always recommend the best solution for our clients; rather than simply trying to sell them on the system that we are most familiar with. Over the many years of working with WordPress we have become big fans of the platform, when it is used for its intended purpose. WordPress was developed to be, and remains focused on, being an easy to use blogging system. While the platform has evolved tremendously through the years, it still continues to focus solely on blogging.
As the web continues to evolve, managing a website is becoming more complicated than ever. Beyond the constant rush to get marketing campaigns aligned and fresh website content produced, is the often overlooked aspect of website health. Your website health is an external measure of your websites' speed, security, search ranking, and overall site experience. Below we have outlined 5 tips for measuring and optimizing your website health and security.
Tragic Media recently launched a major responsive overhaul for one of our longest running clients, SportRx. SportRx is an online retailer of prescription eyewear working directly with major eyewear manufacturers to provide the best quality prescription sports eyewear available. Our contributions to their Magento e-commerce platform have helped them reach the top spot in their market space, and are now the largest online prescription eyewear retailer in the US.
2016 is bursting with new platform releases including Drupal 8, Angular 2, and the much anticipated Magento 2.0. Magento is an open-source e-commerce platform built to provide its customers with a flexible, enterprise-level commerce solution. Major version releases for any type of software are always met with trepidation whether the release is of a favorite OS or a website CMS. Post-release issues and bugs are inevitable, especially when dealing with community-driven platforms. With the recent release of Magento 2, many of our clients are asking what is new in the new version of Magento, and when do they need to worry about updating their store?